Grow Smart – Not Just Fast

September 2nd, 2011 |

I just read an interesting Wall Street Journal Article, “For Franchises, Growing Rapidly Isn’t Always Best”. The key take-aways:

• “When growing quickly trumps other goals, such as grooming competent leaders, controlling costs, picking prime locations or building a customer base, the company’s operations can turn sloppy.”

• “We outgrew ourselves,” says Ralph Rubio, founder of Rubio’s Restaurants and current chairman. “We thought we had a prototype such that we could just franchise it, but it wasn’t working.” Recently the chain decided to start franchising efforts again — this time with a more disciplined approach.

• “The problem (with Boston Markets) , experts say, was the company became so obsessed with growth that it overlooked principles of good business like grooming good managers and building relations in the community.

That’s why we created CEO Mastery.

It’s much more than a business improvement book. To achieve lasting excellence (and beyond that, true mastery), takes integrating the proven time-tested principles of strategic planning, quality management, organizational learning, automated business processes, people performance management and measure-driven improvement. CEO Mastery is a method to help the best performing organizations make the transition from product-building to business-building using an approach that includes four essential elements:

1) A methodology to make business-building systematic.

2) Tools and technology to make business-building practical.

3) Coaching to make business-building sustainable.

4) A ready, willing, and able team to make business-building organic.

No matter what method is used for business improvement, if you leave out any of these essential elements, the likelihood of business mastery is nearly impossible.

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