I haven’t done a scientific study of this, but when interviewing new clients I’ve observed that their marketing ineffectiveness is almost always tied to this very common fear. Here are a few of the things I’ve heard over the past several years:
- I don’t want to come off as pushy
- Nobody is interested in hearing about my services
- Word-of-mouth is the only way to get more clients
- If I ask for referrals it will feel like I’m begging
- Marketing is a bother and an interruption to people
- People won’t want to listen to a talk I give
- No one will read what I write, so why bother?
If you could surmount this one obstacle, you’d attract more clients, earn more money and make the difference you’ve always wanted to make. In this two part article, I will give you ways to overcome this fear of rejection and become a master of your marketing.
In my work with clients over many years, I’ve discovered two effective approaches to overcoming the fear of rejection. They work especially well if you use them in tandem. They are “Talk the Walk,” and “Shift the Story.” Below I will share the essence of these approaches and how you can start to apply them immediately to overcome your fear of rejection.
