As a business coach, I often use a lot of sports analogies, mostly because people can relate to them, and it makes the world of business a bit more “approachable”. But the one pervasive myth that I still haven’t been able to debunk is that solopreneurs (one-person businesses) work alone. You are not alone! Just because you are in business FOR yourself doesn’t mean you are in business BY yourself. So what can you do to create a powerful team of professionals that support your business growth? Here are five helpful tips:
1) Leave your ego out of your business. You can either be right and broke, or be humble and successful. Pick one. Don’t become the ceiling to your business’s success. Your business deserves to soar, and you deserve to profit from it, and to do that, you may need to get out of your own way. Be open to new ideas, new ways of doing things. This doesn’t mean jumping from one opportunity to another, but when you are open to learning from others and from your own journey, you can create explosive growth.
2) Figure out your core strengths and weaknesses. Let’s face it: You may not be an organized person. And that’s FINE! Stop making yourself wrong about it. Instead, create a system to organize yourself that doesn’t depend on you, for example hiring an assistant to come into your office once or twice a week to help with filing or bookkeeping. Or if one of your strengths is connecting with people and as soon as they meet you they want to buy from you, then stop hiding behind your desk. Go out there and make a difference for people!
3) Figure out the revenue-generating activities of your business – and DO THEM! As much as we love color-coded files and a perfectly balanced checkbook, these are activities that, while they are necessary to the smooth running of your business, are not what bring in the money. Take one hour of your day and do some strategic thinking: What activities do you do in your business that generate revenue? What activities don’t? Then figure out a schedule to complete those activities, and make a list of the kind of person that would handle the non-revenue items, or the name of the person if you already have someone in mind.
4) Assign your list of activities (the ones that generate revenue, and the ones that don’t necessarily generate revenue but must be done) to your Dream Team. But wait, you don’t have a team yet!? Well, what your mind can conceive it can achieve! So write down who would be ideal to handle each activity, whether it’s administrative, bookkeeping, sales, marketing, etc.
5) Create Your Team! Now, check your resources. Ask for support from those in your network. Hire a college student or a stay at home mom as an intern or part time help. Let’s say for example your time is worth $300 an hour… wouldn’t you rather pay $15/hr to someone to handle non-revenue tasks, and who could probably do it (imagine this!) better than you (see Step 1)!
Do you need to finish that business plan? Finally buckle down and hire your business coach? Make the commitment and connect to a Mastermind Team that will support you every step of the way? Whatever it is for you, declare it, create a game plan, then get to work. The be
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