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Fanatical Focus 40 - Update

Written by Monikah Ogando on March 24, 2009

Starting on 1 April (no it’s not an April fools joke) I am planning on launching the ‘40 Days of Fanatical Focus‘ project.

While everyone is either running scared, burying their head in the sand, or retreating with uncertainty, it is those with a consistent message and focused strategy that will emerge on top. And I want you to be one of them!

You can register free here:

The Idea

The idea behind this is simply for you, the entrepreneur, dedicate 40 days of fanatical focus and relentless action on your business.  It is time to put the books down, stop searching for more coaching programs, racing after the next guru or the next big promise on a sales letter. Just STOP researching and gathering information. STOP wondering what the next step is, and take ONE action, each day, on five areas of your business, so you make consistent progress toward your business goals. It’s not a “one day I’ll get to it” project. This is 40 days of NOW focus.

I personally find that I improve (in all areas of my life) when I’m more intentional and set aside a specific time to make the improvements. That’s what this project is about.

Interested in joining us? If so, read on…

How it Works

We will launch on Wednesday April 1st with a live teleseminar at 8 pm EST / 5 pm PST, weekly until May 13th. Then each Monday and Friday I will make a post on FanaticalFocus40.com private forum that is part of the challenge. The 40-minute live teleseminars will serve to connect to the Fanatical Focus community members, answer your questions, update each other on your progress, make declarations, and get laser powerful coaching!

Posts will be designed to each have two aspects to them:

  1. A teaching component (theory)
  2. A practical component (a task/homework)

The idea is that often teaching remains in the realm of theory and doesn’t actually prompt those digesting it to DO something. The Fanatical Focus 40 is about DOING more so than learning. Don’t get me wrong, you will learn valuable skills and strategies along the way, but to be honest, you already know enough. Really. You do. All you need is a framework and some inspiration to put what you know into consistent, efficient action.

This 40 day journey is designed for solopreneurs, experts and beginners alike. If some of the tasks seem elementary to you, remember that recessionary times call for going back to basics and make sure you cover ALL possible leaks in your business machine!

To Participate

Register here:

Sometimes the very act of registering for such an ambitious journey helps to make you accountable to do what you say you are going to do.

  1. It will enable me to give you a little extra information than the blog posts contain themselves. On the blog the posts will be written in a way that anyone will hopefully benefit whether they do the full challenge or not - but in the emails that I send each day pointing you to the post I will include a little extra information just relevant to those doing the challenge.
  2. I want the Fanatical Focus 40 Challenge to live on way beyond these initial 40 days. And you’re blazing a trail! People will be able to sign up and do the challenge at any point as the emails will be sent via an auto responder. And your contribution will not only add to your visibility, but also your online traffic and social networking efforts. Everyone wins!
  3. It will give me a little more insight into who is doing the challenge which will hopefully means I can tailor it a bit better to peoples needs.
  4. Lastly - there’s a couple of things I’m working on as a bonus for those who register. I’ll write more of these as they firm up.

Of course, you can unsubscribe at any point if you feel it is not helpful or not quite where you’re at. But again, I challenge you to stick with it. That’s the whole point of fanatical focus!

Sign Up to participate in the Fanatical Focus 40 Challenge Here

I am so looking forward to walking this 40 day journey with you as you FOCUS on high-return activities for your business!

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40 Days of Fanatical Focus

Written by Monikah Ogando on March 23, 2009

You’ve probably heard of the “40 Days of Purpose”, David Allen’s “Get Things Done” book and other productivity and self development programs. You probably have the books, read them, dog-eared them, dutifully underlined them. You might have even taken notes about relevant ideas that you can apply to your business or life.

But you did nothing with it.

And then wonder why you know so much and have so little to show for it….

It’s not getting more information that will solve your paralysis. In fact, that may just be part of the problem.

You’re a smart cookie. You know what the heck to do to move your business forward. But we’ve gotten so busy with so many priorities pulling at us - the kids, the spouse, the bills, the business, the treadmill silently nagging you to get on it… It’s no wonder you feel stuck.

What if you set aside 40 days to just “hanker down” and practice “doing the right things in the right way”?

“Fanatical” is defined as “marked by excessive enthusiasm and often intense uncritical devotion”.

Focus is defined as the area that may be seen distinctly or resolved into a clear image“… Even better “a state or condition permitting clear perception or understanding”, “direction”, “a center of activity, attraction, or attention”, “a point of concentration”… Are you starting to get this?

***  Let me tell you why this is important to me, and why it matters to you

Ever since I was declared cancer-free many years ago, I’ve done a 40-day fast (drinking water only) annually. Last year I decided to do a mental/emotional fast as well, and the results for my business were PHENOMENAL. So I decided to invite you along for the journey this time around too!

We are starting our 40 Days of Fanatical Focus on April 1st, 2009. We will declare a BIG HAIRY GOAL for each of the five critical business areas I’ll be teaching you, and then we’re going to get busy taking action on that goal for the next 40 days.

* Master Your Self

* Meaningful Service (What do you offer and who do you offer it to?)

* Manage Your Systems (Is your marketing going full throttle?)

* Measure Your Stepping Stones (You can’t improve what you don’t measure. Do you know what metrics to pay attention to?)

* Manifest Your Success (It doesn’t happen alone!)

Are you ready?

Click here to join free! It’s my gift to you. My annual 40-day practice has been such an amazing gift to me, that it’s only fair I pay it forward.

Let’s go!

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The Entrepreneurial Revolution - A Brief History

Written by Monikah Ogando on March 9, 2009

Guest Post by Alex Mandossian

barack-obama1In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.”

That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the ”Entreprenrial Interdependence” era that’s now upon us.

Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.

Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.

The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin. These Founding Fathers were opposed by the “entrepreneurially dependent” Loyalists who supported the British Monarchy.

What’s most interesting is the iconic events that catalyzed the the American Revolution (such as the Boston Tea Party in 1773) were influenced by business-centered values as much as politically-centered values.

I believe the golden era of Entrepreneurial Independence lasted about ninety years and happened from 1855 to 1945 as millions of immigrants landed on American shores of Ellis Island at the mouth of the Hudson River.

I’m talking about Entrepreneurs like Max Factor, Charles Atlas and Chef Boyardee, as well as Hollywood icons such as Pola Negri, Bela Lugosi, and even Bob Hope!

But then something terrible happened right after World War II. Most American entrepreneurs decided to trade their independence by selling their souls to the “Corporation.” For the next 50 years, the myth of job security prevailed.

These past 50 years represent the Dark Ages of Entrepreneurship. Specifically, this is the age I refer to as the era of “Entrepreneurial Dependence” which is marred by corporate scandals and corruption.

Enron, WorldCom and Xerox are just a few of the dozens of examples listed on the Forbes Corporate Scandal Sheet.

This avalanche of corporate scandals have rocked the stock markets, skyrocketed national debt and diminished the net worth of millions of Americans.

Yet despite the current economic downswing, I firmly believe that Entrepreneurs (with a big “E”) are at the dawn of a brighter future and brand new era of freedom which I’ll call “Entrepreneurial Interdependence.”

It all makes sense now, doesn’t it?

For over 200 years, starting with the Founding Fathers (18th century) to golden age of immigrant entrepreneurs (20th century), the U.S. economy was driven by Entrepreneurial Independence.

Then for the next 50 years - beginning at the end of World War II until today - we’ve found ourselves in the Dark Ages of Entrepreneurial Dependence.

With the Internet coming of age at the beginning of the 21st century, and the most recent social media onslaught of YouTube, FaceBook and Twitter, we are about to enter the third and brightest business era in economic history!

It is the modern era of what Chris Anderson of Wired Magazine, calls Radical Transparency. It is the bold new economic era of “Entrepreneurial Interdependence” … and I predict it’ll be a wild and fruitful ride!

Here’s a summary of the way I see the 3 epochs of Entrepreneurship:

First Epoch (1755 - 1945): Entrepreneurial Independence

Second Epoch (1945 - 2010): Entrepreneurial Dependence

Third Epoch (2010 - Future): Entrepreneurial Interdependence

I believe that next year (2010), and possibly this even year, the global economy is going to be driven by the cheerful expectency of the Entrepreneurial Interdependence mindset.

Interdependence is dramatically different than “dependence” and even “independence.” Interdependence is the state or a dynamic of being mutually responsible to and sharing a common set of principles with others.

Ironically, Karl Marx was the first to use the term in his Communist Manifesto (1848) to describe self-sufficiency.

Renowned historian, Will Durant wrote about it in his Declaration of Interdependence (1944). Other thought leaders such as Mahatma Gandhi, Franklin Roosevelt and Stephen Covey have written and spoken at length about it.

My favorite quote about Interdependence is by William James who wrote:

“The community stagnates without the impulse of the individual. The impulse dies away without the sympathy of the community.”

In my view, the business community stagnates without the impulse of the Interdependent Entrepreneur and because you’ve read this far, my sense is that you probably agree with me. Right?

What To Do Now: I encourage you to start smiling at the future and begin celebrating your own Entrepreneurial Interdependence. Focus on building stronger and more trusted strategic alliances. That’s where the profits are.

The bottom line is that the the quality of your professional life is based on the quality of the company you keep - your strategic alliances. As best-selling author Jim Collins says, “First who, then what.”

Although I don’t agree with all of President Obama’s economic philosophies, I do agree with his recent declaration, “The future of our economy relies on the imagination of our Entrepreneurs.” Whether you agree or disagree, please share your thoughts with me and the rest of the world.

Leave your candid comment on this post.

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10 Honest Things About Me You Might Not Know

Written by Monikah Ogando on January 18, 2009

Well, it was bound to happen. I’ve been tagged by  Group Coaching Expert and friend, WendyY BaileyWendyY Bailey. So because I know transparency is so valuable in developing business relationships (and because you might get a few chuckles at my expense – which is always fun), I’m accepting the challenge to reveal 10 honest things about me you might not know:

  1. I’m the oldest of three and the youngest and I were born on the same day exactly 4 years apart. I love my little brother!
  2. By the time I was 11 years old, I was already in 9th grade.
  3. I speak three languages (Spanish, English and French) and learning a fourth (Portuguese). I was going to go for learning German, just for the sheer challenge of it, but Portuguese is more relevant for my market and the way my business is growing.
  4. I started sucking my thumb when I was 7 and still continued (secretly, of course) until adulthood. The only people that ever saw me doing that as an adult were folks I felt very secure and comfortable with.
  5. I’m actually nervous that I just admitted #4!
  6. I was diagnosed with Stage 3 cervical cancer when I was 22 and 3 years later beat it with no help from the medical establishment. It was all through prayer, meditation, journaling, fasting, and eating an all natural healthy diet. I haven’t been sick since, nor will be. I am a staunch believer of the power to heal ourselves.
  7. My legs are all marked up with scars from my childhood tomboy years, falling off bikes, roller skates, trees… But I still manage to make a skirt look decent :)!
  8. I didn’t have a girly period when I was growing up. In fact, I didn’t start wearing a purse until I hit my 30’s.
  9. I had two undergraduate degrees by age 20, and currently pursuing a PhD in Organizational Leadership.
  10. If I died right now, I’d feel at peace and no regrets. Although I don’t “talk” about it much, this is 100% due to my spiritual foundation and connection to a higher power.

Now, to tag a few of my friends and ask for their 10 honest traits::

Alexandria Brown – Alexandria Brown International

Alejandro Reyes – Successfool.com and LosingRocks.com

Angel McClinton - The Video Marketing Maven (I call her that, anyway)

David Bullock - The Profit Engineer

Maria Reyes McDavis – The Web Success Diva

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Do you really need a business plan?

Written by Monikah Ogando on August 18, 2008

I’ll be the first to admit, I’ve espoused the need for having a formal business plan before. In fact, many clients have hired *ME* to create a huge 50-100 page business plan for their organizations.

However, after considering the issue I’m having second thoughts and maybe you should be too.

*  What’s the advantage of a business plan?

*  Why should you chuck your current business plan and redesign it?

*  How is your business plan damaging your brand and profits?

Come join us tomorrow (Tuesday, August 19th) at 9:30 pm ET / 6:30 pm PT as I discuss “A New Look at an Old Paradigm: Business Plans 2.0″ during my LIVE Broadcast. Remember you have to register with uStream in order to participate in the chat room and ask your business questions live. It’s also an awesome way to connect with other business owners, entrepreneurs and possible strategic alliances.

After the discussion, I’ll be updating this blog post and I’d love to hear your comments on it.

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Get the Ball Rolling FAST In Your Business

Written by Monikah Ogando on August 8, 2008

A friend of mine once called me to let me know he was starting his own business. I congratulated him
and said that if he ever needed any support from me to give me a shout. I hadn’t heard from him in several weeks so I emailed him to find out how everything was going. He wrote back,

“I’ve recently completed my website (of course, it’s a work in progress) and I just don’t know
where to go from here. I feel like I’m preparing to no end; but have not had one client to date. How can I really get the ball rolling? E-mail blasts, mailings, registering on the various search engines; I’m just
not sure which road to take.”

I wrote back a lengthy email with plenty of ideas. In the days that followed, we talked at length
about his strategy. Here are a few bullet points from that dialog:

1)  Get out there.
You really have to put yourself out there and get ‘face-time with people
so they get to know, like and trust you. Building relationships is the
main thing. You want people to be able to know you well enough, trust
you deeply enough and think of your professionalism high enough to not
only do business with you, but also refer you to their friends,
colleagues and loved ones.

2)  Follow Up. It
is often said that it takes prospects an average of 7 - 9 contacts with
you before you even get on their radar screen, let alone be the chosen
solution for the problem they are seeking to solve. So implement a
follow up system that will allow your prospects to have your contact
information handy and keep on you on top of mind when they need your
services and/or come across a referral.

3)  Start in your own
backyard.
Did you ever read that classic book, Acres of
Diamonds?
The character in that book sells his field and wonders
the world in search of treasures. When he returns to his town an abject
failure, he finds out that his field had a diamond mine. He was sitting
on a fortune all along! So with us, usually, we think we need to have a
global strategy before we master a local strategy. I am a huge proponent
of thinking big, but you need to start somewhere. Make a list of
everyone you know and contact them to let them know you are available
and what services and products you offer. If they’re not in the market
for your services, ask them for three referrals each. And repeat the
process until you’ve reached your sales objective.

4) Specialize. It’s
tempting to offer a ton of services and cast as wide a net as possible.
But that actually hurts your business in the long run. People who try to
be everything to all people usually tend to be perceived as a novice. Or
worse,  your prospects may think you are very likely to be
low-balled in your prices because there’s nothing you do extraordinarily
well, so you’ve become a commodity in their eyes where the only thing to
separate you from the competition is how low you’re willing to go. Also,
people tend to think that if you do one thing, you do it well and
command the credibility and prices you deserve.

5) If you can’t beat ‘em, join ‘em. Your competition could very well be a hidden treasure
trove of client referrals. Make a list of 5-10 businesses that have a
similar offer as you do, and approach them to become a referral partner.
They may be overloaded with work and can give you the overflow, or
perhaps they have the same offering, but for a different target market
than yours. Take advantage of those subtle differences by serving each
other’s customers. Both you and your competition will look like winners
in your prospects’ eyes.

If you are struggling to drum
up business right now, then you need to be spending 80-90% of your time
marketing your business. I like to call it “rain making.” You can take
very specific action to plant seeds in the beginning of your business (I go over them in detail in the
Mastermind Coaching Gym
). That way, when it’s time to make it rain,
you’ve already done the preliminary work and just watch your work bloom.

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Deadline Extended for JumpStart Your Business in 30 Days or Less

Written by Monikah Ogando on July 30, 2008

Phew! What a relief. As some of you know, Sarah had a doctor’s appointment today at 2 pm. Turns out they’ll need to run additional tests for her. It could be a viral infection - could be mono (I had no idea kids could get mono) - could be encephalitis (need another MRI). Whatever the heck this is, it is affecting her lymphatic system and part of her brain. So we are back to the doctor Friday and then again August 4th for final tests.

That just bought you 5 more days to get the JumpStart System. Trust me, if you’ve been waiting this long to catapult your business the right way, this is your chance to get off your tush about it! I will be taking you step by step to everything you need to do to make sure your business is on the right track, from incorporation, to marketing, setting up your operations and sales, to getting your presence felt on the web.

Don’t end up hating yourself for not acting now. In today’s economic climate, the future of your livelihood should be in YOUR hands, not anyone else’s. So make sure you JumpStart Your Business TODAY!

Love and Success,

Monikah

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The Power of Social Media Networking

Written by Monikah Ogando on July 29, 2008

Thank you to everyone who has emailed, called, twittered, blogged, facebooked, myspaced, and everything else you’ve done to connect with me about the health of my daughter, Sarah. I am very moved and touched that people all over the globe, most of whom have never met me personally, would take time out of their life to reach out to another human being. I think it speaks to not only how bright you shine, but also the goodness and connectedness of the human spirit.

As an update: Sarah is taking well to the antibiotics. She can hold down food now and is sleeping through the night. We have some more tests to take as the days wear on, but I have faith that she is going to come out of this even more of a resilient, strong, happy little girl than she is already.

Now…

To those of you who have already purchased The JumpStart Your Business in 30 Days or Less Program, congratulations!!! You are IN for a treat. Please do not feel overwhelmed by all the material you are getting. I promise I have dissected it and broken it down into sizeable, manageable pieces so that you can really take advantage of it to grow your business.

Also remember that we will soon be scheduling a Q & A call with me so you can get coaching on putting the system together specifically for your business and lifestyle. So stay tuned for that announcement.

Oh, and I have 8 more unadvertised bonuses coming your way. Surprise! :)

Many have wanted to contribute in some way to “Team Sarah” (thanks Michael Ballard of Resiliency for Life for the team name!), even though you may not be in a position right now to purchase JumpStart. Thanks to our friend, Reggie Baker of In This Together (what a name, huh!) now you can do that. Scroll down to the bottom of the JumpStart page and you will see a donation button there.

I want to publicly thank my friends Jim Turner, Ron Hudson, Alejandro Reyes, Deontee Gordon, and Dr. Ray Blanchard. Literally within a few hours of having shared with them what is going on with my family, they jumped at the chance to make a difference, to talk to their people, offer bonuses, announce the fire sale to their networks and checking in with me just to see how Sarah is doing. It is very easy to hide behind anonymity online, but these folks are living proof of the power of social media. You guys are amazing professionals and incredible human beings. Thank you for the difference you’ve made in my life.

Stay tuned for the victory lap! :)

Love and success,

Monikah

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Your Business Wins and Sarah Wins

Written by Monikah Ogando on July 27, 2008

What would you do if your only child had a serious illness and your health insurance did not cover her medical expenses (a common but unspoken problem in the entrepreneurial world)? What would you do if in order for the doctor to continue to treat your child, you had to bring him a check to pay down the medical bills you’ve already incurred?

I’m going to be completely transparent and vulnerable to share with you: That’s what is happening to my 11 year old daughter, Sarah, who recently came down with a severe lymphatic infection that is causing her spleen to enlarge. She’s running a high fever, has swollen tonsils and is overall very tired and miserable.

Sarah’s has a series of diagnostic tests coming up, and in order to be able to walk in there with the money she needs, I am having a HUGE sale. I have collected over $1,800 of not only MY best work but also POWERFUL bonuses from key experts. And I am giving it to you for less than $100. I’m not kidding. Go here now now for the full story about Sarah and what I’m up to:

www.jumpstartyourbizin30.com

And for the first 25 of you who get the Jump Start Program, I’ll make sure to send you some very cool unadvertised bonuses to help your business as well (as if you weren’t getting enough tools to grow your business!).

But you’ve gotta hurry! Sarah’s next doctor’s appointment is 3:30 pm August 4th. I figure the doctor can’t cash the check until at least the next day, so I’m taking this sale down at 3pm EST on Tuesday, August 5th to get this amazing program.

Go here before you forget:
www.jumpstartyourbizin30.com

Thank you for being part of my life. Here’s to us! And Sarah…
Monikah

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Randy Pausch, of “Last Lecture Series” fame dies

Written by Monikah Ogando on July 25, 2008

Randy Pausch was diagnosed with incurable pancreatic cancer in September 2006. His popular “Last Lecture” at Carnegie Mellon garnered international attention and was viewed by millions on YouTube, as well as getting him a spot on Oprah’s couch. When I first saw this YouTube clip, I wept. Not because of his imminent departure, but for the fortitude of his spirit. The power of his message that had to be said.

And on a larger scale, this is very much about your entrepreneurship: To live a life in such a way that you spend your working hours doing something you love, with people you respect, for people who believe in you… So that at the end of your life, much like Randy Pausch, you can say “You’re Welcome”.